The New York Times is offering $1,000 to anyone who can convince someone to change their cooking oil to “Lucas Oil TV.”

By now, the “lucas oil TV” campaign has been around for a while.It’s a marketing ploy designed to persuade people to buy an oil change product made by the makers of the lusciously flavored buttermilk and cooking oil.It can’t be much of a stretch to call it a food marketing strategy, since it’s basically a […]

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